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Valley® Blog

Valley Irrigation is the worldwide leader in precision irrigation. The Valley brand of center pivot, linear, and corner equipment provides solutions for conserving water and meeting the growing demand for food.

Dealer Highlight: Lad Irrigation

by User Not Found | Nov 06, 2024

Lad Irrigation has been a pioneer in the irrigation industry since its founding in 1957, driven by a commitment to providing comprehensive solutions for farmers. Under the leadership of Brek Tolman, President and CEO, the company continues to thrive, expanding into new locations and services while remaining rooted in its core values. With over 20 years in the irrigation business, Tolman emphasizes Lad’s mission to be the most innovative and reliable irrigation provider, offering complete turn-key project support to its customers.

Lad Irrigation

From its beginnings in Moses Lake, Washington, Lad Irrigation has grown to include eight Valley dealership locations. This growth reflects Lad’s dedication to unmatched service and solutions for its customers. Since becoming a Valley dealer in 1968, Lad has maintained a strong partnership with Valley, becoming an early adopter of new products and technology. “Valley has always led the pivot irrigation market by delivering the highest value. Not the cheapest, the best,” Tolman notes.

Lad Irrigation’s dedication to delivering top-tier irrigation solutions is evident in the success stories of its customers. One notable example is the farm expansion project for Benchmark Farms, a long-time customer of Lad and Valley. Equipped entirely with Valley irrigation pivots, Benchmark Farms' expansion illustrates the company’s ability to deliver complete solutions—from water source to sprinkler. The success of customers like Benchmark Farms demonstrates the value Lad and Valley bring to farmers, providing them with reliable, high-performing equipment that enhances efficiency and productivity.

As the irrigation industry evolves, Lad focuses on key challenges, including the need to irrigate more acres with fewer inputs. Valley’s technology plays a vital role in meeting this challenge, with innovations reducing input costs and giving time back to growers. Looking ahead, Lad is investing in training and education to develop in-house talent, ensuring exceptional customer support. Tolman advises farmers considering upgrades: “If you want to invest your money into the very best equipment with the most options, there is no other option than Valley.”

With a commitment to integrating technology into its operations, Lad Irrigation continues to lead the way in providing cutting-edge solutions for farmers while delivering the best possible service and products.

Lad Irrigation

Lad Irrigation

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